Employer Details:

An outstanding apprenticeship from the Stone Lodge Group.  Established in 1996, the S.L.G has an enviable reputation for training apprentices and placing them into team leader positions as soon as possible.

Job Details:

The main duties for Digital Marketing Apprenticeship role will consist of the following:

• Helping to develop strategies to drive quality online traffic to the company website generating sales
• Analysing results using various tools including web analytics
• Tracking conversion rates and helping to make appropriate improvements to the website
• Developing and managing digital marketing campaigns utilising a range of techniques including PPC, SEO, affiliates and display
• Working on the social media strategy for the company
• Writing appropriate copy for the website, blogs and social media to aid increased cut through in the web space
• Increasing through various techniques a strengthening organic position in key search engines
• Managing online brand and product campaigns to raise brand awareness
• Improving the usability, design, content and conversion of the website
• Responsibility for planning and budgetary control of all digital marketing
• Evaluating customer research, market conditions and competitor data
• Reviewing and testing new technologies in digital marketing

Skills required for this apprenticeship:

• Experience using Microsoft Office products (word and Excel)
• Experience using computers
• Experience using websites
• Experience sending emails

Qualifications required:

England - ideally 5 GCSE Grades (C and above) or equivalent, including Maths and English.

Training to be provided:

England - Digital Marketing Level 3 Apprenticeship - City & Guilds Level 3 Diploma in Digital Marketing

Apprenticeship duration:

12-14 months

Working week:

37.5 hours (Monday – Friday, 9 – 5:00)

Future prospects:

A large proportion of S.L.G Apprentices secure permanent employment after finishing their apprenticeship. Additionally, there may be opportunities to undertake further learning such as Higher apprenticeships.